About Us
About Us
ABOUT US
Pacific Coast Highway Entertainment was born from a passion for bringing people together through unforgettable live moments. Inspired by the Pacific Coast Highway, where diverse worlds meet along one path, PCH creates experiences that celebrate culture, talent, and connection. With every event, PCH aims to bridge borders, amplify extraordinary artists, and use entertainment as a catalyst for unity, opportunity, and positive social change.
PCH Entertainment is a full-service, technology forward, live entertainment and production company specializing in artist bookings, live shows, festivals, and curated cultural experiences. Working closely with artists, managers, and industry partners, the company brings creative vision and disciplined execution together to deliver high-quality events that meet the operational standards of venues, sponsors, and audiences.
PCH Entertainment unites global culture, elevates extraordinary talent, and generates lasting social impact using entertainment as a platform to inspire, empower communities, and build meaningful partnerships across borders. Through its events and initiatives, the company supports local communities by creating access to opportunity and business and financial education that enable long-term growth beyond appearing on or watching the stage.
Our Team
William UpChurch
CEO
William UpChurch, founder and CEO of Pacific Coast Highway Entertainment, is a real estate investor turned entertainment insider, known for his work with artists and his strong industry relationships across music, comedy and media.
Read MoreKenneth Chang
Director of Operations
Kenneth Chang has long been committed to the development of the cultural and sports industry, with years of both domestic and international working experience, especially in management and operation of large-scale events and venues.
Read MoreAshley Harris
Chief Legal Officer & Director of Business Affairs
Ashley Harris, founder of Ashley Harris Law, is a business, entertainment, and technology attorney representing influencers, media companies, creators, founders, and brands operating at the intersection of culture and commerce.
Read MoreJoyce Baker
Concierge & Director of Special Events
She is a one-of-a-kind event planner and concierge whose presence turns gatherings into experiences and occasions into memories. With a career defined by execution, heart, and unmistakable flair, she has produced and managed events for medical professionals, elected officials, charities, schools, and major sporting communities.
Read MoreAndrae Sullivan
Director of Security
Andrae Sullivan is a disciplined executive leader with a foundation rooted in military service, security operations, and strategic execution. His career reflects a commitment to structure, accountability, and high-performance standards developed through hands-on experience in mission-critical environments.
Read MoreHou Yin Cheung
Business Intelligence & Digital Marketing Consultant
Hou Yin Cheung is a multidisciplinary professional who has built his career by combining technology, digital marketing, and intercultural relations, with a focus on data analysis, innovation, and building bridges between Brazil and China.
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